What Is Social Media Management?
Social media management (SMM) is the act of overseeing social media accounts for products, businesses, individuals, and more. There are many different types of SMM jobs depending on the needs of the client. For example, some businesses hire SMM companies to handle their social media marketing, while others opt to use solo freelancers who work remotely. Social media management can cover a wide range of responsibilities depending on the needs of the business or individual.
Social media management includes activities like writing, marketing, and advertising through social channels, scheduling posts in advance, managing community relationships, monitoring social conversations for brand reputation, analytics reporting, and customer service.
A number of SMM jobs exist under this umbrella, including social media marketers who specialize in a particular platform, community managers who focus specifically on managing relationships with followers and responding to their comments and concerns, social media strategists who oversee the overarching brand’s presence on multiple platforms and handle high-level planning, directors or managers of SMM who manage a team that handles multiple roles.
Social media management can be a full-time job, or there are also opportunities for social media freelancers to work remotely.
Benefits of Social Media Management
Social media management is a popular choice for marketers and business owners because it can be an effective way to reach customers, build brand awareness and increase sales. SMM gives companies the power to influence people who are interested in their products or services, something that’s harder to accomplish with traditional marketing efforts. Social media also allows businesses to be more transparent and human, with access to information about consumers’ likes, dislikes, and preferences.
For example, when a company holds an event or releases a new product, SMM tools like Google+ can be used to let people know in real-time, which can lead to more direct sales immediately after the announcement is made. Social media management also gives businesses the opportunity to respond directly to questions and complaints from customers or consumers.
Social media management packages may sound intimidating, but it doesn’t have to be. If you’re considering a career in SMM, look into specific platforms that interest you and focus your efforts there.